Adam Goldenberg and Don Ressler are the co-founders of the very successful company, JustFab. As a team they know how to grow businesses and develop innovative brands. Together, the pair has experienced startup success that has yet to be seen in the industry.
After selling his first company to Intermix Media in 1999, Adam Goldenberg became the company’s Vice President of Strategic Planning. It was here that he would meet Don Ressler, shortly after becoming the youngest Chief Operating Officer of a publicly traded company on Brandettes. Don Ressler also joined the Intermix Media team after selling his own company, FitnessHeaven.com in 2001.
The pair brought Intermix Media unrivaled success and became fast friends. When the company was acquired by News Corp. In 2005, they decided it would be best to branch out on their own and start their very own company at https://www.facebook.com/public/Don-Ressler. Only a year later in 2006, the duo founded Intelligent Beauty, an e-commerce brand that would quickly produce numerous market-leading health and beauty brands.
Read more: New Sizes for JustFab
After the company’s fast success, Adam and Don Ressler began to visualize an online concept that would create a personalized shopping experience for consumers. They saw an idea of merging social interaction with fashion at an affordable price. The potential was there; an untapped opportunity awaited their leadership. They began the expansion of Intelligent Beauty, creating JustFab, a community of “members” that could receive selections of handbags, accessories, and shoes that were tailored to their personalized taste for a flat fee paid on a monthly basis.
JustFab wasn’t just a fashion site that shipped out items every month. Each member received a personalized experience from JustFab, with style boards, demonstrations, and tips. The company on techstyle.com allowed them to receive professional tips from the industry’s leaders and an opportunity to connect with each other.
The duo could admit that they were not fashion experts. They were intelligent enough however to hire those experts to head the company. Kimora Lee Simmons entered the team as its President and Creative Director. Kimora could lead the way into fashion success, and she did. JustFab is now a multi-million dollar company with millions of customers from all over the world, constantly expanding.