How Luiz Carlos Trabuco Cappi Rose To The Top In The Banking Industry Despite Having Training In A Totally Different Field

Luiz Carlos Trabuco Cappi has worked in Banco Bradesco for close to five decades. He joined the company in 1969 for a non-paid internship. Even at the age of seventeen, Luiz Carlos Trabuco Cappi portrayed a high level of maturity compared to his peers. Luiz offered great ideas and suggestions that prompted the managers at the bank to absorb him for employment. Luiz Carlos Trabuco Cappi now served as a teller in the bank before being promoted to head the marketing department.

As the director of the marketing department, Luiz Carlos Trabuco Cappi came up with new strategies through which the bank would reach out to the customers. During this time, Luiz Carlos Trabuco Cappi popularized the market segmentation model in Brazil that enabled Bradesco bank to attract more clients. He also managed to attract more investors to Bradesco bank, which was fast growing in Latin America.

Throughout the following years, Luiz Carlos Trabuco Cappi worked in various departments in the bank. He once served as the head of the insurance and pensions division of Bradesco where he brought forth a lot of transformations. His positions as the CEO of Bradesco Seguros paved his way to the post of the president of Bradesco bank.

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Currently, Luiz Carlos Trabuco Cappi seems to have reached the peak of his career. Towards the end of last year, Lazaro Brandao, the former chairman of Bradesco bank resigned and appointed Luiz as his successor. Mr. Lazaro Brandao has worked in Bradesco since the late 1950s. Before his resignation, Lazaro Brandao was the oldest serving chairman of a bank in Latin America according to glamurama.uol.com.br. Mr. Lazaro resigned from the active role of the chairman of the bank to spend more time with his family.

During the pronouncement, Luiz was left speechless since he had no idea that Mr. Brandao would recommend him for the top post. In his speech, the former chairman was quick to point out several reasons why Luiz Carlos was the best candidate to occupy the top seat at the bank.

Luiz Carlos Trabuco Cappi is considered as one of the best bankers in Brazil despite having a totally different training. He attended several colleges in Brazil where he earned his degrees in Psychology, business, and philosophy. Luiz Carlos Trabuco Cappi finished most of his higher education while still working for Bradesco bank. In his remarks, Luiz recognized the role that Mr. Lazaro played in helping him gain the necessary education and experience. At one point, the former chairman organized a scholarship opportunity for Luiz that covered more than 80 percent of his school fees.

Visit http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco for more details about Luiz Carlos Tarbuco Cappi.