The Georgetown University. Jonathan Neman and Nicolas Jammet, Nathanial Ru’s co-CEO’s have another point in common besides attending Georgetown University. All of their parents have started their own businesses and they are first generation immigrants.
After much discussion, they came to the conclusion that Georgetown and the surrounding area was lacking restaurants that had healthy food. This became their focus when they opened their first establishment in 2007.
The trio wanted to have a brand that would stand for something and be able to feed better food to more people. Sweetgreen is a salad chain that was backed by some big-name investors, Steve Case, Daniel Boulud, and Danny Meyer. They have honed in on the right combination in today’s food industry. These being, Fresh, organic, healthy, and local. It seems to work as there are always long lines at Sweetgreen’s 40 locations.
There is five times each year that the corporate office is almost completely shut down. They do this so that everyone in their employ can work in the restaurants. They do not have a large corporate headquarters as they wanted to decentralize their headcount.
It doesn’t matter how many stores that Sweetgreen has, they all need to live up to a set of values of the company and to serve the communities that are around them. When they started, in their dorm room they had 3 values a year later they had 20. Eventually, they whittled them down to 5 values that are posted in each restaurant kitchen.
They make use of the modern technology and have been called tech pioneers. Their website and mobile app account for 30% of their business transactions. The three CEO’s are bicoastal and want to grow their business on a national level. Recently they opened new offices in Los Angeles but they are going to operate without a main headquarters. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
When asked what he found to be the hardest thing about managing a company he said that it is very important to build your team as soon as you can even if you do not feel you are ready to do so. He and his partners, when starting the business, were the ones doing all the jobs in the company. They knew they really needed to build a team but he said it is sometimes hard to let go of some of the work. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3